Less than 10 days until the World Cup!
Dedicating this week’s #throwbackthursday to Oasis since this month marks the band’s 20th anniversary of their landmark album, Definitely Maybe - which has been reissued just a few days ago! Go get a copy and set your ringback tone to “Listen Up”! http://bit.ly/RdoXra
Photos from our recent LISTEN launch party featuring TacoCat and Seahawk’s Mascot, Blitz making a special cameo. Enjoy!!
Music lovers and smartphone addicts: We are thrilled to announce the US launch of our app, LISTEN™! Read the press announcement below and stay tuned for updates on product features and the music!
SEATTLE, April 10, 2014 /PRNewswire/ — RealNetworks, Inc. (NASDAQ: RNWK) today announced that LISTEN™, an innovative new app combining music sharing, ringback tones and productivity tools, is now available for U.S. smartphone users via a partnership with T-Mobile, America’s Un-carrier. LISTEN is the first direct-to-consumer smartphone app that allows people to customize their callers’ experiences. The app enables callers to hear music or status messages chosen especially for them rather than the usual “brrng-brrng” noise that plays as they wait to connect. LISTEN is easy to use, interactive and highly customizable.
"After a successful launch in the U.K. this past November, we’re thrilled to officially bring LISTEN to smartphone users in the U.S.," said Max Pellegrini, president of RealNetworks’ Mobile Entertainment division. "This new category of entertainment gives music lovers, and their friends and family, an interactive and sharable soundtrack for their calling experiences – plus other intuitive features to help people conveniently communicate when away from their phone."
"T-Mobile customers are huge music fans, and with LISTEN, our customers now have a cool new way to personalize their mobile experience with music and other content," said Mike Sievert, CMO of T-Mobile. "From now on, when John Legere calls me, he’s gonna hear Billy Idol’s Rebel Yell while my phone rings."
"People listen to a ringback tone for an average of 10 seconds per call – that’s a massive opportunity to enhance the calling experience and make it more personal," said Rob Glaser, founder and interim CEO of RealNetworks. "I’ve already been curating my song selections for friends and family with great music from some of my favorite bands like REM and Green Day. With LISTEN, there’s a song for everyone."
With LISTEN, people can:
Choose music from an extensive, up-to-date catalog of music from Warner Music Group, Universal Music Group and various independent labels;
- Easily assign specific songs to different contacts and add images to those contacts;
- Enjoy intuitive features such as an automatic “top callers” list based on the user’s call history, and song matching based on music already on their phone;
- Assign a specific voice status alert to tell callers when they’re unable to answer their phone, such as while driving or in class;
- Manage how their mobile device responds to inbound calls by easily allowing them to change their status when they can’t answer;
- Auto set songs for holidays or special occasions like birthdays – to ensure Mom’s birthday is never forgotten; and
- Let friends choose what song they want to hear when they call you.
The LISTEN app is free and available now to T-Mobile customers on iOS, Android and Windows Phone platforms, as well as the mobile web. Users can choose from a free basic service or a feature-rich paid service that starts at $2.99 per month.
Not on T-Mobile? Consumers can leave their email address on LISTEN’s website to be notified once LISTEN is available through their carrier. For more information on LISTEN, please visit http://www.listen.com.
RealNetworks, in partnership with carriers across the globe, currently manages more than 18 million active global ringback tone subscribers mostly in North America, Europe, Asia and Australia. In 2002, RealNetworks’ WiderThan Division launched the world’s first ringback tone service with SK Telekom in South Korea.
About RealNetworks, Inc.
RealNetworks creates innovative products and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network.
Find RealNetworks corporate information at www.realnetworks.com.
Congratulations to RealNetworks for making it to the final round of competition with the LISTEN app at NVTC’s Destination Innovation competition hosted at The Washington Post headquarters! It was a great day in tech celebrating entrepreneurs and innovation. A few photos from yesterday’s exciting event…
SEATTLE, March 24, 2014 /PRNewswire/ — RealNetworks, Inc. (NASDAQ: RNWK) is sponsoring and hosting an exclusive two-day power conference in Porto, Portugal on March 26th and 27th at the prestigious Yeatman Hotel that overlooks the River Douro and the famous Quinta Houses of the Port Wine Industry.
The international conference to be attended by top carrier and mobile executives from around the globe will examine the dramatic changes happening in today’s mobile landscape and how the rise of smartphones have impacted the marketing and selling of mobile content services to consumers globally.
"The Mobile Marketing Conference is not only an invaluable opportunity for mobile industry veterans to engage and share their expertise in mobile, but will also offer a time of retreat and inspiration in the rich cultural setting of Porto,” says Ken Murphy, Vice President of RealNetworks EMEA Mobile Entertainment Division.
Joining the conference will be key mobile industry experts and visionaries, such as James Hilton, CEO of M&C Saatchi and Mobile Technology Strategist, Chetan Sharma who will share consumer insights and lead discussions in the latest mobile marketing trends.
Key topics that will be covered over the course of the two-day insider event:
- Current World Trends on Apps and Smartphones
- New Mobile Marketing Methodologies
- Is SMS Dead? Do Carrier Portals Still Attract Users?
- Where is Mobile Marketing Going Next?
- The Ongoing History of Digital Content Consumption
- Streaming Music as a Tariff Based Service
- How 3rd Party Services Add Value to Mobile Operator Services
- Where Do Apps Fit Moving Forward? What Will Happen to the Smart Phone?
- OTT (Over The Top) Methodologies with a Ringback Tone App for Smartphones
- The Reinvention of the Ringback Tone Service
Case studies presented by leading telecom company executives from around the world will also be shared providing valuable insights about the mobile smartphone user and what to expect in the future.
For more information about this special event, please visit RealNetworks Conference Web Site:
About RealNetworks, Inc.
RealNetworks creates innovative products and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. Find RealNetworks corporate information at www.realnetworks.com.
RealNetworks and its respective logos are trademarks, registered trademarks, or service marks of RealNetworks. Other products and company names mentioned are the trademarks of their respective owners.
SOURCE RealNetworks, Inc.
RealNetworks is proud to announce that LISTEN has been selected to compete in the first round of the Northern Virginia Technology Council’s Destination Innovation competition! The company will compete for online votes against seven other companies in the commerce category on the Capital Business website between March 3 and March 7.
This is a great opportunity for us to shine a light on our innovative new mobile product, LISTEN and bring RealNetworks into focus as a leading technology company and we would appreciate your support!
VOTE for us here —-> http://wapo.st/1eLQetZ
Presented by the Northern Virginia Technology Council’s Technology Innovations Committee and Capital Business, the weekly business publication of The Washington Post, Destination Innovation highlights technology advancements emerging from our region through an exhibition, networking, industry speakers and innovation pitches.
The four companies that receive the most online votes in each category will exhibit and compete during the Destination Innovation event on April 2, 2014 at The Washington Post headquarters.
Thank you very much!
The LISTEN Staff
Customizable ringback tones for mobile devices have long been available to consumers to personalize their calling experience. Today, RealNetworks is focused on re-inventing the ways people personalize their devices, with a particular emphasis on the ringback tone.
Ken Murphy, EMEA Vice President of RealNetworks’ Mobile Entertainment division, is a 20-year veteran of the mobile industry with expertise in telecoms, hardware manufacturing and mobile entertainment services in both developed and developing markets. Here are his top 10 reasons why you should be paying closer attention to the ringback tone industry.
1) The ringback tone global market size is huge.
There are about 150-200 million ringback tone subscribers in the world, and the industry is valued at about $4 billion and growing (based on 2011 survey). Many in the industry see ringback tones as an old feature-phone service that didn’t survive the transition to smartphones. Some see it as a business in decline, but we see it as untapped potential.
2) Not everything about telephones has evolved.
Although phones have advanced drastically since Alexander Graham Bell patented the first electric telephone in 1876, the ringback sound (brrng-brrng) is one of the longest-lasting non-materially-changed items in the technology age. The sound was originally added to let the caller know that the person on the other end was receiving the call, and has since become synonymous with a ringing phone – and largely taken for granted.
3) We spend a lot of time waiting for people to answer the phone.
Quick math lesson: there is an average of 12 billion phone calls made per day; in those calls, an average of 10 seconds is spent listening to the brrng-brrngsound. That’s 1.4 million days – just less than four thousand years – of ringback.
4) The ringback tone isn’t just your favorite song.
Ringback tones are more often than not associated with music; however, the sound can be substituted for virtually anything audio, such as a recording of a company’s description or the latest news, the sports scores or a pre-recorded greeting. It’s the same concept as being on hold.
5) Ringback tones are the new Super Bowl ads.
Some companies are buying open inventory with mobile carriers for ringback tone advertising. There’s a “captive audience” who would listen to the ringback tone ads because they want to talk to the person they’re calling. This is the same reason why Super Bowl advertising is so expensive.
6) Customization is key.
With previous iterations of ringback tones, subscribers would sign up for the service and generally pick one track for all contacts. With a service like LISTEN by RealNetworks, subscribers can customize each experience for each of their callers, such as a husband recording a “happy birthday” message to his wife (played specifically on the right day), or a reminder that you’re driving and can’t answer the phone right away.
7) …but just the right amount.
Even with access to an extensive media library, too many options can be overwhelming. Carriers will base their libraries on what’s the most popular and relevant for their subscriber base – user preferences will determine what’s available.
8) And the music labels will continue to be rewarded.
Most mobile subscribers likely wouldn’t want their parents to hear the same ringback tone as their spouse. Music labels have an opportunity to make a profit and pick up free marketing with a service like LISTEN, which allows multiple ringback tone purchases for multiple people or groups.
9) With the right business model, everyone can win big with ringback tones.
The business model for sponsored ringback tones would be beneficial to mobile carriers, advertisers and subscribers. There is significant consumer adoption potential for sponsored ringback tones in developing countries, where advertisers can offer discounts to consumers for agreeing to a certain amount of ringback ads.
10) So, about that potential…
In an ideal situation, wireless subscribers would share advertising revenues with their respective carriers. Based on the number of sponsored ad plays on the subscriber’s device, the advertiser (Coca-Cola, for example) would pay a decided amount back to the carrier. In turn, the carrier would credit the consumer through account credits, extra perks or cash back.
Well, well, well, who was yesterday’s big winner at 2014 Brit Awards?
Arctic Monkeys were awarded for Best British Band and Album of the Year. They definitely deserve a listening if you haven’t done it yet.
The album is “AM”, recommended tracks: “R U mine?”, “Do I wanna know?”, “Why’d You Only Call Me When You’re High? “
These guys ask too many questions…
This year’s Winner is His Majesty David Bowie, seizing the Best British Male award.
It was an easy win indeed, though we are very sorry for Jake Bugg, a very young, talented lad from Nottingham.
Look for his new single “A Song About Love” on LISTEN and share this tune with your friends when they call!
The big surprise was the winner of Best British single: Rudimental defeated the likes of Bastille, Ellie Goulding and One Direction.
Oh yes, One Direction, they took two awards home, Global Success Award and Best Video, the second voted by people on Twitter.
We guess the 1Directioners army raised and broke their thumbs to tweet…
Disclosure, four-time nominated, they couldn’t get hold of stage, remaining in the shadow for the whole show. Poor lads.
Alex Turner from Arctic Monkeys: he was drunk, but witty, refusing to thank people who no one knows.
The sparkling Beyonce shadowed all the other ladies in the venue.
Ellie Goulding, someone should tell her that the age of golden bra is over!
The UK’s most popular music awards show night, the Brit Awards will be kicking off tomorrow evening in London with host and comedian James Corden. It should be an exciting evening of laughs, music entertainment and great fashion. Key performers at the show include international pop star, Katy Perry, The Arctic Monkeys, Pharrell Williams AND we hear that Lorde will be performing a song as well. But who is going to win?
Here are the top contenders tipped to win:
- David Bowie
- Arctic Monkeys
- Ellie Goulding
- One Direction
- James Blake
- Katy Perry
- Calvin Harris
- Macklemore and Ryan Lewis
- Daft Punk
- Bruno Mars
The award show will take place at the O2 Arena in London and will be live on ITV at 8pm on Wednesday, February 19th. This will also mark the first time the Brits have allowed an award to be decided using social media for the Best Video category. Music fans around the world will be invited to use Twitter to vote and the winners will be announced at the end of the ceremony. The event will be screened globally on Youtube which is pretty cool, so tune in so you can watch the awards and be a part of the voting process!